We use Google Analytics to evaluate our business website, and so should you. It is a free tool you can start using immediately to make strong decisions about your business. Google Analytics helps you make decisions based on real data collected by your website resulting from web, mobile, social media, display, or search traffic.
Analytics Setup & Configuration
To make use of Google Analytics, your account has to be setup properly, and configured for your business objectives. Most accounts are not setup properly to collect the data a business needs. We can update your account and make adjustments to your website and marketing efforts to start collecting data to track your ROI and boost your website and marketing effectiveness.
SEO and PPC Benefits
We can also extend the benefits of Google Analytics to search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns. We can connect your Google Analytics account with Google Webmaster Tools and Google Adwords to allow the data to contribute to both SEO and your PPC campaigns. This allows you to make better decisions about your PPC spending, mount more effective campaigns, and make adjustments to your website for better SEO.
Do you need help making quality business decisions based on Google Analytics? Contact us – we can help. We’ll organize your data and optimize your account to show you important things you can do to help your business. We’ll show you things like:
- Why visitors are not becoming customers
- Why your traffic is lower than expected
- Where your visitors are located, and how they found you
- Which traffic sources are yielding results
- What keywords people are using to find you
Those are just a few examples of actionable data. If you need different answers for your business, we can help you too. Contact us today for a free, no-obligation consultation!